This is the story of a handheld that no one asked for, as produced by a company that had seemingly no clue what it was doing. Also, having some trendy “next-gen” gimmicks on top of that couldn’t hurt. To all of this, the Tiger boldly proclaimed, “One out of four ain’t bad, right?” To have even stood a chance against the Game Boy behemoth, you would’ve needed a combination of significantly improved system specs, massive third-party developer support, and a highly intuitive form factor. It didn’t matter if your portable’s hardware was a tad bit more powerful - just ask the Atari Lynx, Neo Geo Pocket, or Bandai WonderSwan how far that got them. To compete against the Game Boy in the late 90s was a foolish endeavor. The term “distant second” does not begin to describe. In the portable games space of 1997, the closest competition to the Game Boy was Sega’s Game Gear, which managed to move slightly over 10.62 million units over the course of seven year run (ultimately being discontinued in April of 1997). Roughly 54 million of those sales were made before the fiscal year of 1998 began. That is the combined number of Nintendo’s Game Boy consoles sold worldwide (including the original, Pocket, Light and Color models) since the line launched in 1989. Cutting-edge art by Full-color variant available here!)ġ18.69 million.
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